Dizzee Rascal - Target Audience

Who is Dizzee Rascal's target audience? Dizzee Rascal's target audience is mainly teenagers - 30's, predominantly, the male teenagers as he produces alot of rap music, but secondary the women aswell. Dizzee Rascal targets all etnicities but mainly the black ethnicity. On the socio-economic scale Dizzee would target the students and the D-E category. His clothing is unique and stylish showing he is his own individual person who does not copy other clothing styles.

Has the audience changed over time? Over time Dizzee Rascal has been more publicised, as he has become more noticed in the music industry so has his target audience become alot bigger. Dizzee has collaborated with alot of famous artists including Calvin Harris, Roll Deep, Wiley, Tinchy Stryder, Arctic Monkeys, Shakira, Basement Jaxx. Dizzee Rascal when he first became a artist targetted mainly the black ethnicity, but since his collaborations with other famous stars such as Florence and the machine, he has targeted a different type of audiences, especially more white people. Dizzee use to target predominantly the male teenagers, however his lyrics and puplic perspective has changed therefore girls, women and men can now also relate to him and his songs. He has become more popular in the music industry as he targets a mass audience of many ages.

How does he appeal to different audiences? As he has got older so has his audience who have grown up with his type of music, his music is for a mass audience, the target audience has become bigger. The younger target audience can relate to Dizzee's music and lyrics and use his songs for personal identity and escapism. The older generation find Dizzee's lyrics almost threatening, violent and based around sex such as "Bonkers", also his attitude is over confident with a ferocious attitude that the audience don't like. The older generation can't relate to Dizzee's lyrics as the new topics that he sings about (sex, drugs, violence) was not something the older generation would discuss. They would be more relatable to Michael Buble. Dizzee has an upbeat, vibrant beat, the raps are very fast and sometimes hard to understand.

Is he a positive male role model? Dizzee had been brought up in a rough area, he was a bad teenager as "He used to be a rascal as he used to get involved with fights with teachers and used to steal cars and rob pizza delivery men". Since then Dizzee in a sence has grown up and become a world wide phenomenom, he is a successful song-writer and record producer, showing that he has made something big with his life. His songs however, include controversial lyrics: "You people respect me, if it kills you... bring violence im a nuisance... Must be smokin to much puff". (Drugs and violence) that sends negativity to the viewers who absorb his information passively, encouraging that these topics are good as the "idol music artist" raps about it. His dress sence: wearing hoodies, tracksuits, trainers, are also negative as he should be a role model, knowing these items are situated with gangs he still wears them with a negative attitude and dispicable slang, also generating controversy.