Dizzee Rascal - Audience Positioning

How does his audience relate to him? Dizzee rascal's audience relate to him in many different ways such as; through his song lyrics many audiences mainly teenagers can relate to his songs about rough up-bringing, drugs, sex and violence, they use this for personal identity. He is their rold model. "In the UK, artists like Dizzee Rascal, Tinchy Stryder and N-Dubz are all representative of the youth culture," Dizzee says "I think singing is a very universal thing so if I'm singing about love, everyone can relate to that. So my music is a bit more relatable." Finally, Dizzee uses slang in his songs: "Your talkin' bout creepin' up on Rusko...Im not a smoker but I blaze alot". Younger audiences can also relate to him through slang but not all younger audiences in different countries use the same slang such as America, therefore Dizzee does have a niche.


How does he present himself to his audience? From looking at the image seen to the left hand side, his t-shirt says "hustling - all day every day", therefore he is presenting himself as a player/hustler to his audience. His facial expression indicates he is over confident, he is in control as he has a low camera shot suggesting he has power and dominace over his audience, attitude as his hat is moved to the side of his head. From looking at Dizzee's dress sense we can see he is comfortable in casual clothes, he has his own label, he is unique and not afraid to wear what he wants. The younger audience love this dress sense as they see it as stylish and fashionable but the older audience may relate this dress sense to crime and intimidating aspects. Dizzee has been known to wear suits to such places as award ceremonies and special events which is influential for all audiences. In his songs Dizzee has many rave type beats that present him to a cheerful, partying type audience that are out to have fun.